What happens when three kings of industry team up? You get a spectacular launch for a basketball shoe unlike anything ever seen before on the hardwood.
LeBron James (a.k.a. King James) and Nike (the king of the shoe industry) have teamed up to create LEBRON 9, James’ ninth signature shoe. With the help of John Calipari and Kentucky, the winningest program in college basketball and a Nike Elite school, Nike will debut the UK-colored version of the shoe on Friday at Big Blue Madness in front of a sold-out crowd at Rupp Arena. Players and staff have the option of wearing the shoe Friday and throughout the season.
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